Psychology Distinguished Lecture Series

When/Where: October 25th 3:00pm – Conron Hall (University College 3110)

Dr. Brian Nosek

Dr. Brian Nosek
Department of Psychology, University of Virginia
Executive Director – Center for Open Science

Dr. Brian Nosek is the co Founder and Executive Director of the Center for Open Science ( that operates the Open Science Framework ( COS is enabling open and reproducible research practices worldwide. Brian is also a Professor in the Department of Psychology at the University of Virginia. He received his Ph.D. from Yale University in 2002. He co founded Project Implicit (, a multi university collaboration for research and education investigating implicit cognition thoughts and feelings that occur outside of awareness or control. 

Shifting incentives from getting it published to getting it right


The currency of academic science is publishing. Producing novel, positive, and clean results maximizes the likelihood of publishing success because those are the best kind of results.

There are multiple ways to produce such results: (1) be a genius, (2) be lucky, (3) be patient, or (4) employ flexible analytic and selective reporting practices to manufacture beauty. In a competitive marketplace with minimal accountability, it is hard to avoid (4). But, there is a way. With results, beauty is contingent on what is known about their origin. With methodology, if it looks beautiful, it is beautiful. The only way to be rewarded for something other than the results is to make transparent how they were obtained. With openness, I won’t stop aiming for beautiful papers, but when I get them, it will be clear that I earned them.