The Social Psychology Area at the University of Western Ontario is investigating the behaviour of individuals and groups in social contexts. At the present time, research in the Social Psychology Area is focusing on three major themes:
(a) Attitudes, Social Cognition, and Motivation which include research on attitudes; attribution; automaticity and control; cognitive consistency; counterfactual thinking; cross-cultural differences in cognition and motivation; implicit measures; motivation and cognition; person perception; and the self.
(b) Close Relationships and Sexual Behaviour which includes research on evolutionary foundations of mate selection; interpersonal perception and behaviour in relationships; romantic relationships and attachment; sexual behaviour; and reproductive health.
(c) Intergroup Relations and Social Justice which includes research on dehumanization; ethical decision making; ethnic relations; psychology of evil; group competition and conflict; group dynamics; immigration; moral judgment; prejudice, stereotyping, and discrimination; reactions to stigmatization and threatened social identities; social justice; and values.