Industrial/Organizational Psychology in Canada
Contributing to the Success of People in Organizations*
Industrial/Organizational psychology (I/O Psychology) is devoted
to the study of employee behaviour in the workplace. I/O
Psychologists have been supplying theoretically-based and
empirically-tested advice to leaders, managers, employees and unions
for the past 100 years. We address the critical issues facing
organizations and employees today, and we work to anticipate the
needs of organizations in the future. For example, we assist
organizations in recruiting, selecting, and retaining the most
talented employees. As well, we help organizations and employees
adapt to the constantly-evolving work environment by addressing the
impact of technology, by enhancing innovation and productivity, and
by maintaining quality and balance in work and life. Our knowledge
emerges from a unique understanding that human behaviour is
contingent on the interaction among individuals, the situations they
face, and the environments in which they work.
This contingent approach to understanding people and processes at
work recognizes that there is no “one best way” to manage people,
organize their activities, or motivate them. Each individual brings
a unique combination of knowledge, skills, abilities, and interests
that interact with the types of jobs they have and the organizations
they work for. Therefore, I/O Psychologists do not subscribe to
popular “fads” that provide quick-fix solutions for challenges at
work. We rely on our training as scientists to guide us in the
search for the answers and advice that organizations need to be
successful.
Our goal is to study and understand people at work. We conduct
research in university and organizational settings, and apply our
research knowledge to maximize the satisfaction, motivation, and
effectiveness of people engaged in every aspect of organizational
activity. A large body of evidence demonstrates that practices
advocated by I/O Psychologists have a positive impact on both
organizations and individuals. For example, we know how to design
jobs to maximize productivity, while at the same time reducing
stress, encouraging flexibility, and promoting personal growth.
Below, we have briefly outlined a few of the many areas in which
I/O Psychology has made substantial contributions to the success of
organizations and individuals:
(1) Job and Work Analysis
( 2) Recruitment and Selection
(3) Performance Appraisal
(4) Teamwork
(5) Training and Development
(6) Employee Motivation
(7) Employee Health and Well-Being
(8) Leadership.
Job and Work Analysis
Job Analysis, or the act of describing jobs and the human
attributes necessary to perform them, is the cornerstone of all
human resource related activities. Job analysis activities are
designed to provide the answers to critical questions. For example,
how do we determine which applicant is best suited for the job? How
much education or experience is required for the position? Are there
any special skills that job applicants must have in order to
succeed? Answering these questions using job analysis allows for a
detailed understanding of the job and the requirements of the job
incumbent.
Job versus person-oriented analysis. Job analysis
activities can be focused on identifying the nature of the tasks
done on the job or on providing a description of the knowledge,
skills, abilities, and other characteristics (KSAOs) or competencies
required for a person to successfully perform a particular job. Both
methods rely on the knowledge of experts, usually comprised of job
incumbents and their supervisors, to clearly outline the
characteristics of the job and the people who will be best suited to
it. Regardless of the method adopted to conduct job analysis, the
process serves a multitude of purposes ranging from job
classification, recruitment and selection, performance appraisal,
training, and promotion.
Benefits of job and work analysis. Job and work analysis
provides the most reliable, valid, and comprehensive information
about a particular job and the characteristics of people who will
succeed in any given position. Job analysis information allows us to
clearly outline what the job entails and who will be successful.
Furthermore, basing human resource decisions (e.g., recruitment,
selection, training, etc.) on job analysis information reduces bias
and discrimination, ensures fairness, and helps organizations meet
legal obligations. As demonstrated below, job analysis is an
integral part of every successful human resource activity.
Recruitment and Selection- Finding the Right
Fit
Once we have identified the necessary knowledge, skills,
abilities and other characteristics (KSAOs or competencies) required
for a position, we have to attract people to our organization and
identify those applicants who best fit with the job. Since the
beginning of the last century, I/O Psychologists have been at the
forefront of efforts to attract potential job applicants and to
identify job applicants who have the right mix of skills and
abilities to perform well on the job. Two key activities involved in
finding the right people include recruitment and selection.
Recruitment: Attractiveness and Equality. There are
numerous methods of attracting potential job applicants: newspaper
ads, referrals, and more recently, the internet. Although each of
these methods has their benefits, the key to recruitment is to
attract the best candidates while ensuring that all people have
equal access to jobs. I/O Psychologists adhere to legal and ethical
requirements when designing recruitment strategies to obtain the
most representative mix of job applicants.
Selection. Once a pool of job applicants is identified,
the organization must choose applicants who will best fit with the
job. To identify the best candidates, a complex process of job
analysis and the identification of valid selection tools must take
place. As indicated above, job analysis is the key to any selection
activity because it helps us identify the relevant job dimensions
necessary for success and link these to specific KSAOs that
applicants must possess.
Why good recruitment and selection makes sense. Rather
than relying on intuition or “gut” feelings, I/O Psychologists will
recommend a series of assessment devices that objectively assess
potential job applicants. These assessment tools might include:
ability or knowledge tests, personality tests, structured employment
interviews, or work simulations. Each of these methods is designed
to tap into the relevant KSAOs for a position. When used in
combination with each other, these tools can provide an accurate and
objective picture of the job candidate and allow for unbiased and
well-informed selection decisions.
Effective recruitment practices will attract high quality job
applicants and will present a positive image of the organization to
its stakeholders. Proper selection practices will guarantee better
selection decisions. Identifying applicants who have the right mix
of KSAOs for the job will ensure that they perform well, are
satisfied with their jobs and are less likely to leave the
organization.
Appraising Performance
I/O Psychologists have been interested in the performance
appraisal of individuals as a research topic for nearly 100 years.
Based upon this research, we have gained a vast amount of knowledge
concerning how organizations should design their performance
management systems. A few of the highlights from this research offer
some critical issues to consider when evaluating employee
performance.
Identifying and defining effective performance. How do we
decide what aspects of work-related performance should be subject to
evaluation? Should we focus upon quantitative “objective” indicators
of performance (e.g., units produced or sold, etc.), or should we
evaluate employees based upon more subjective impressions of
performance? Research has yielded some impressive technologies to
assist organizations in answering these questions.
To effectively evaluate performance, performance evaluators must
agree on what is meant by “effective” or “ineffective” performance.
Research has led to the development of approaches to assist
organizations in mapping out their performance standards.
Job-analysis techniques can identify the aspects of a job that
should be subject to evaluation, and the extent to which “objective”
performance indicators should be incorporated into the evaluations.
One approach in this regard is the “critical-incident technique.”
This technique allows appraisal system developers to outline the
work actions associated with alternate levels of performance
effectiveness.
Measuring effective performance. One of the most popular
areas of research involves the development and testing of
alternative types of performance rating scales. This research has
shown that rating scales should be structured, such that employees
are rated on specific work-related behaviours. That is, behaviours
associated with specific performance levels are provided for the
raters. Ratings on traits or competencies (e.g., communication
skills, integrity etc.) without consideration of employee behaviours
should be avoided. Not only do trait-based scales potentially lead
to reduction in rating quality; these types of ratings might be
viewed upon negatively by courts of law, should an employee launch a
legal challenge based upon his/her performance evaluation.
Identifying and training performance evaluators. Although
immediate supervisors typically provide performance ratings, there
has been a proliferation of multi-source rating systems (sometimes
termed “360-appraisals”) in recent years, in which performance may
be evaluated by a number of people (e.g., peers, the self,
customers). Research examining these systems has shown that
alternate rating sources often do not agree on their assessments of
the same individual. These differences may be due to the fact that
different sources have different expectations and conceptions about
performance. Alternatively, some sources might produce ratings that
are in error. For example, research has shown that self-ratings may
be prone to a tendency to rate oneself more favourably. Research has
also shown that these multi-source rating systems work best when
used for developmental purposes, and not for personnel-related
decisions (e.g., promotions, raises).
I/O research has led to the development of rater training
programs. The goal of these programs is to maximize the quality of
performance evaluations. For example, “rater error training”
introduces raters to common rating errors, and frame-of-reference
training is designed to calibrate raters and standardize their
assessments. Other training programs include behaviour-observation
training, designed to impart effective strategies for observing and
collecting performance information, and feedback delivery training
(to improve the process of employee feedback and development).
Evaluating team performance. With the increased use of
teams as the organizing unit for work, appraisal research has
recently begun to consider the issue of team-based appraisal. In
particular, dimensions and behaviours associated with effective
teamwork have been explicated, thus enabling organizations to
evaluate employees on the extent to which they are effective in a
team-based environment.
Teamwork
Despite the prevalence of teams in organizations, and the
considerable enthusiasm that people have for them, creating
effective teams can be challenging. In fact, the reality is that
although some teams work very well, many others fail miserably.
Moreover, it is often difficult to diagnose what went wrong after
the fact, when people are disgruntled with the team’s process and
disappointed with its outcomes. Complicating this situation further,
is the fact that there are various types of teams (e.g., surgical
teams, research and development teams, and customer service teams)
and, hence, no universal recipe for success.
I/O Psychologists have long been interested in the dynamics of
teams and have conducted research on various aspects of teamwork in
organizations to determine how a group of people, with various
characteristics and skills, come together to form a well-oiled,
high-performance team. Psychological research and theory suggests
that the following issues need to be considered to ensure team
success.
Suitability of the task to teamwork. Many tasks lend
themselves, and indeed require, interdependent activity. Other
tasks, however, can be completed as well (or better) by people
working alone. Thus, a critical first step for organizations is to
consider whether the task is well-suited to teamwork. Conducting a
comprehensive job analysis facilitates such a decision.
Team-organization alignment. Organizations often pay lip service
to teams but fail to develop practices and policies that are
consistent with a team environment. Consider, for example, the
organization that says it values teamwork, but evaluates and rewards
only individual performance. Or the organization that provides the
team with training in participative decision-making, but gives the
team no authority to make decisions. Such “mixed messages” create a
lack of team-organization alignment that can impede both employee
morale and team performance.
The right “people mix.” If you get the mix wrong, the team
can spend lots of time and energy trying to work around people
problems, rather than the task. In a sense, team members have two
jobs: to do the particular duties assigned to them and to work
constructively, and interactively, with their teammates. Teams seem
to work best when they are made up of people who each contribute
some unique job-relevant skill or experience to the mix. Good
interpersonal and communication skills help create effective
relationships and help individuals express dissent constructively
and explain concerns in ways that take account of the perspective of
others in the team. Although there is still much to be learned about
the specific personality traits associated with being a “good team
player,” research suggests that conscientiousness is important. In
addition, having a preference for working collectively (versus
individually) is important.
Roles and team size. Team size is often dictated by the
magnitude and skill complexity of the job at hand but in general,
the smaller the better and everyone must have a clear role on the
team. Having too many members can bog the team down with
coordination and communication problems. Furthermore, it diminishes
the task responsibility and accountability to the team that any
given member feels, hence potentially reducing individual
motivation, effort, and performance.
Goals, goal commitment, and group potency. In highly
effective teams, members have a very clear sense of why they are
working together, a strong commitment to these goals, and a strong
belief that, together, they can achieve the goals. Consequently,
team goals need to be clearly articulated and frequently reviewed.
In addition, like employees working independently, team members need
to get regular feedback about progress toward the team’s goals.
Trust and shared knowledge. Although “team building”
sessions might be fun, research to date has not strongly supported
the idea that these sessions readily develop trust. Instead,
deciding whether or not you trust your teammates might require that
you learn, through experience, how each person deals with
challenging and/or serious situations that arise on the job. Recent
research indicates that it is important for team members to have a
shared view of what team members can do, and are likely, to do in
particular situations. Developing these “team mental models,” which
are particularly crucial in teams that work in fast response
situations (e.g., emergency, transportation, or military teams),
requires that the members of the team either have very similar
training or have spent considerable time training and/or working as
a unit.
Authority, Resources, and Time. Like individuals, teams
derail when expected to do the impossible. In order for a team to
take effective charge of a project, it needs to have sufficient and
appropriate resources, such as financial, physical, informational,
and people resources. Teams also require a level of authority
appropriate to their expertise and the goals they have been given.
Further, organizations must appreciate that newly created teams do
not develop into viable working units instantly, particularly if
they have divergent backgrounds and skills sets. For this reason,
organizations are advised to consider the composition of the team in
light of the long- versus short-term nature of the task. Clearly, it
will be more challenging and time consuming to bring together team
members who have never worked together before; thus, such groups
might be better suited to longer, rather than shorter, projects.
Training and Development
Training is about learning and behaviour change. The key
focus of training is to change the way that people behave on the
job. In other words, training involves planned activities that are
designed to provide employees with important knowledge and skills,
and helps foster attitudes that are necessary to perform their jobs
effectively. Although training usually focuses on one’s current job,
development focuses more on future job responsibilities. In addition
to improving employees’ knowledge and skills, research evidence
supports the claim that training opportunities not only improve
recruitment and retention, but that training is related to
organizational effectiveness. During the last decade alone, we have
learned a great deal about the science of training.
I/O Psychologists are involved in every aspect of training. For
example, we assess the pre-training environment (i.e., what is
happening in the organization), we conduct needs assessments (i.e.,
what the organization requires from a training program), we design
the training and often run the training program. Finally, we
evaluate the effects of training (i.e., how much did trainees learn
and are they capable of transferring these new skills to the job).
In sum, we know how to make training programs effective and how to
improve the transfer of training to the job. Some important
considerations when designing and implementing training programs
include:
Learning. Trainee characteristics such as cognitive
ability, motivation to learn, personality characteristics, and
self-efficacy predict trainee learning and transfer. For example, we
will design different training programs for employees who are highly
motivated and capable. Organizational support for training also
makes a difference. If the organization offers little support or
rewards for training, employees will not take it seriously.
Training Design and Delivery. There are a multitude of
options for training delivery. On-site training options include
on-the-job training, job rotation, apprenticeships, and
computer-based training. More traditional training options include
off-site options such as lectures, conferences, or simulations. The
key point is that regardless of all of these delivery methods, the
training content must be based on sound learning principles. For
example, incorporating active practice opportunities into training
will enhance learning and the transfer of new skills to the job.
Training Transfer. Training is only considered successful
if the knowledge and skills taught to employees get used on the job.
The pre-training and post-training work environment is a key factor
in training effectiveness and transfer. Particularly important is
the role of trainees’ supervisor and the extent to which he/she
provides support before, during, and after training. If the
supervisor rewards the use of new knowledge and skills, employees
are more likely to engage in new behaviours and maintain the use of
newly learned skills. A number of post-training interventions such
as goal setting and relapse prevention have been shown to improve
the transfer of training.
Training Evaluation. Beyond assessing whether trainees
have transferred their newly-learned skills to the job, it is
important to assess whether employees actually reacted positively to
the training, whether they learned anything from the training,
whether behaviour changed as a result of training (e.g., transfer),
and whether there are clear results of the training (e.g., an
increase in the bottom-line for the organization).
Motivation
An employee who has all of the required knowledge and skills will
not perform well if he/she is not motivated. Employees must choose
to exert effort and persist in the use of their knowledge, skills
and abilities to attain desired goals. I/O psychology provides a
framework for predicting, understanding, and motivating people. Some
of the key research evidence suggests four main strategies designed
to ensure a highly motivated and satisfied workforce.
Enrich the Job. People have a strong desire to engage in
meaningful work. Enriched jobs that provide them with recognition,
responsibility, autonomy, achievement, and opportunities for
advancement are more satisfying for most people than “unenriched”
jobs, and hence, reduce voluntary turnover. Providing employees with
on-going production feedback results in the setting of high goals
for production quantity and quality.
Goal Setting. Specific and challenging goals lead to
higher performance than no goals or even abstract goals such as “do
your best.” When the latter mindset is adapted, people are unable to
accurately assess their performance. Consequently, some people are
too critical of themselves and other people are too lenient.
Research evidence from more than 500 studies supports the finding
that given high goal commitment, difficult goals lead to higher
performance than easy goals. Finally, praise, participation in
decision-making, and monetary incentives affect a person’s behaviour
positively only to the extent that they lead to the setting of, and
commitment to, difficult goals,
Understanding Outcomes and Expectations. Two important variables
that increase goal commitment and consequently, motivation are a
person’s outcome expectancies and self-efficacy. For motivation to
be high, people must see the relationship between what they do and
the desired outcomes that they can expect. If we understand the
outcomes people expect, we can understand their behaviour. If we
change the outcomes that people expect, we can change their
behaviour.
A key factor that characterizes a high performing individual or
team is resiliency, the ability to bounce back in the face of
failure. Self-efficacy refers to one’s task specific confidence.
People with high self-efficacy commit to high goals: Obstacles to
high goals are perceived as sources of excitement and challenges to
be overcome. Conversely, people with low self-efficacy look for
tangible reasons to abandon the goal. Ways to increase self-efficacy
include: (a) sequencing tasks, giving assignments that ensure early
successes; (b) finding relevant role models who have either mastered
the task or are in the process of doing so,
Treat People Fairly. Few issues destroy motivation faster
than feeling that one is being exploited, used, or treated unfairly.
It’s not only important that employees are treated fairly, but also
that they perceive the treatment as fair. Fairness can be achieved
by ensuring that outcomes (e.g., bonuses, promotions) are
distributed fairly, the procedures and processes for making these
decisions are fair, and supervisors treat their subordinates fairly.
If employees do not feel that they have been treated fairly,
motivation will be compromised.
Employee Health and Well-Being
We all experience some level of stress at work. However, rather
than accepting that stress is an inevitable consequence of work, I/O
Psychologists have been actively trying to study the effects of
workplace stress on employees to identify how poor-quality work can
be enhanced to reduce stress-related injuries and to improve the
lives of organizational employees. We study the causes and effects
of stress because work stress can impact how we think, how we
behave, and how we perform at work. In fact, just over 10 years ago,
the National Institute for Occupational Safety and Health (NIOSH) in
the United States declared work stress to be one of the 10 leading
causes of workplace death and it is now common to speak of work
stress as an epidemic.
Poor Quality Work and Stress. The effects of poor quality
work are widespread. Being overworked, or even underworked, has been
linked to four overlapping and inter-related stress categories:
psychological stress, physical stress, behavioural stress, and
organizational stress.
The effects of psychological stress can range from a bad mood,
anxiety, and depression to a disturbance in concentration and an
inability to carry out job tasks. Research has demonstrated that
people who do not have a great deal of authority in making
decisions, do not use many skills, and have little job security and
low social support are more likely to experience major depression.
Work stress also impacts our physical health. Work stress can
result in physical complaints ranging from sleep disturbance to
hypertension and cardiovascular disease. And, people often
exacerbate the effects of work stress by engaging in behaviours,
such as smoking or drinking, that make it more difficult to
counteract the effects of stress. There is also a clear relationship
between workplace stress and organizational outcomes. Psychological,
physical, and behavioural strain all contribute to increased absence
from work, increased injuries, turnover, and lower job performance.
Alleviating work stress. Organizations can no longer
afford to ignore the effects of workplace stress because the
physical, emotional, and economic costs of doing so are too high.
Organizations must demonstrate their commitment to employee health
and well being through their mandate, policies, and procedures.
Furthermore, by incorporating job analysis into recruitment and
selection activities, organizations will be more successful in
matching individual skills with job requirements. Therefore,
employees are less likely to experience the ill effects of
work-related stress.
Minimizing stressors such as role conflict, role ambiguity and
inter-role conflict have also been demonstrated to alleviate work
stress. In other words, employees need to have jobs that are clearly
defined, with tasks and responsibilities that are clearly
understood. Also, employees need to be able to effectively balance
the competing demands of work and family. Organizations need to make
role responsibilities very clear for employees and must introduce
policies and procedures that allow greater flexibility to employees
in meeting their work and non-work responsibilities. For example,
flextime or a compressed workweek can help employees balance the
role demands of work with non-work responsibilities.
Organizations can also help employees alleviate career stressors
by providing employees with career development opportunities such as
training and mentoring. Furthermore, organizations must be vigilant
in building positive interpersonal relationships at work and
addressing any sources of interpersonal conflict (e.g., poor
leadership, workplace aggression). Finally, increasing the amount of
autonomy employees have in making decisions, and enhancing how many
different skills they use to complete their job tasks has been
demonstrated to decrease workplace stress.
Leadership
Leadership has been a source of widespread interest in
organizations for nearly a century. I/O psychologists generally
agree that leadership involves a social influence process, one that
involves at least two parties - a leader and a follower.
Fundamentally, I/O researchers have concentrated on investigating
the mechanisms by which a leader can influence the thoughts,
behaviours, attitudes, and emotions of one or more followers.
Impact on the bottom line. Although at one time
considerable debate existed regarding the ability of a single
individual to manifest his/her influence over group and
institutional outcomes, today most people agree that leaders do make
a difference. Consistently, research has shown that regardless of
the group under consideration (e.g., professional sports teams,
church, city, or manufacturing organization), leaders account for a
significant amount of the variance in group performance, even after
contextual factors have been statistically controlled.
Distinguishing leaders from everyone else. A substantial
amount of time and energy has been invested into identifying the
critical KSAOs or competencies that are necessary to effectively
lead. Both the emergence of an individual as a leader and his/her
effectiveness are moderately associated with many of the dimensions
of the five-factor personality model (e.g., conscientiousness and
openness to experience). Leader performance at higher organizational
levels tends to be dependent upon social intelligence and
behavioural flexibility. From a behavioural perspective, a
task-oriented leadership style is related to group-organization
performance and a relationship-oriented leadership style is related
to subordinates’ job satisfaction and motivation.
The Role of the Situation. One of the clearest maxims to
have emerged from leadership research is that effective leader
behaviour depends upon the context within which it is enacted. Since
the 1960s, leadership researchers have developed several models that
outline the types of contextual factors that may moderate the impact
of particular leader behavioural styles. A leader’s relationship
with his/her subordinates, the nature of the tasks performed by
subordinates, and the amount of formal authority possessed by a
leader have an influence on the effectiveness of different
behavioural styles. Moreover, not only do situational
characteristics appear to influence the appropriateness of a
leader’s actions, but they also appear to be critical for
understanding the extent to which leadership will be perceived by
observers. Important factors such as gender, situational crises, and
culture have been shown to be influence perceptions of effective
leadership.
Leadership and Learning. Whether or not individuals can
learn to lead has been the source of considerable debate in recent
years. Tentatively, it seems reasonable to conclude that leaders are
shaped by the learning and experiential opportunities that are
afforded to them. Effective leadership performance depends upon the
complexity and organization of the knowledge structures that are
formed within the organization. Not only do expert leaders possess
more developed knowledge, but these structures are formed on the
basis of organizational experience. Focused training interventions
can impact the extent to which a given leader enacts a particular
behavioural style. Moreover, behavioural interventions are
associated with a number of significant outcomes, such as improved
group performance and satisfaction.
The Canadian Society for Industrial and Organizational
Psychology (CSIOP) aims to benefit both organizations and
individuals by supporting and promoting the contributions of
Industrial/Organizational (I/O) Psychology within the Canadian
academic community, government agencies, business community, and
general public.
Along with the areas of expertise described above, I/O
Psychologists bring theory and research to individuals and
organizations in many other areas including: organizational
development and change, organizational culture, job satisfaction,
and job performance. For more information on I/O Psychology in
Canada, please visit the CSIOP website at: <a href="http://psychology.uwo.ca/csiop>
psychology.uwo.ca/csiop
The Canadian Society for Industrial and Organizational Psychology
(CSIOP) gratefully acknowledges the following people for their
contributions to this document:
- Dr. Natalie Allen, University of Western Ontario
- Dr. Ramona Bobocel, University of Waterloo
- Dr. Doug Brown University, of Waterloo
- Dr. Arla Day, Saint Mary’s University
- Dr. Kevin Kelloway, Saint Mary’s University
- Dr. Gary Latham, University of Toronto
- Dr. Arla Day, Saint Mary’s University
- Dr. Kevin Kelloway, Saint Mary’s University
- Dr. Gary Latham, University of Toronto
- Dr. Alan Saks, University of Toronto
- Dr. Lorne Sulsky, University of Calgary
- Dr. David Zweig, University of Toronto